Boston Bruins Name Marco Sturm Head Coach Amid Rebuild

Marco Sturm has been named the new head coach of the Boston Bruins, tasked with revitalizing a team that endured a disappointing 2024-25 season and missed the playoffs for the first time since 2016. Sturm, a former Bruins forward traded to Boston for Joe Thornton, is well acquainted with the passionate and demanding Bruins fan base, acknowledging the challenges and support that come with it. He brings extensive experience, including time as head coach of the Los Angeles Kings' AHL affiliate and a successful playing career highlighted by leading Germany to a silver medal at the 2018 Winter Olympics. Bruins general manager Don Sweeney emphasized the importance of hiring a coach who understands the fan base and values hard work every night. Sturm aims to restore pride and excitement among Bruins fans, confident that positive momentum will help the team succeed. The Bruins celebrated his hiring with a press conference at TD Garden, featuring support from former captain Patrice Bergeron and nods to Sturm's German heritage.