Alaska, Hawaiian Airlines Launch Joint Atmos Rewards Loyalty Program

Alaska Air Group has merged its Mileage Plan with Hawaiian Airlines' HawaiianMiles to create a unified loyalty program called Atmos Rewards, effective immediately for Alaska members and transitioning Hawaiian members by October 1. The new program maintains point values without devaluation and introduces flexible earning options based on distance flown, price paid, or flight segments, along with increased status point requirements starting in 2026. To enhance the loyalty experience, Alaska launched the Atmos Rewards Summit Visa Infinite credit card with premium benefits and partnered with experiential platform Way to offer over 100 exclusive experiences redeemable with points through a seamless digital interface. Industry experts have praised the changes as positive, highlighting new perks and opportunities that avoid the common issue of point devaluation during such transitions. This strategic move aims to attract more global and premium travelers by focusing on loyalty program profitability and personalized customer engagement. Alaska Air Group's efforts underscore a shift toward enriching traveler rewards beyond traditional mileage accrual, integrating high-value experiences and premium credit card offerings.