Nintendo's Strategy Against Switch 2 Scalpers

Nintendo is taking proactive steps to prevent scalpers from dominating the launch of its upcoming Switch 2 console by ensuring sufficient production to meet demand. President Shuntaro Furukawa emphasized the company’s commitment to using lessons learned from past experiences, including the original Switch launch shortages and the PS5 and Xbox Series X issues, to avoid similar problems. Nintendo plans to manufacture enough units to prevent stock shortages and is considering additional measures within legal and regional constraints. Despite the lack of specific details on these measures, the strategy focuses on maintaining a healthy supply to deter resale disruptions. The Switch 2 is scheduled for a reveal in April, and Nintendo aims to provide a seamless launch to get the console into the hands of genuine fans. This approach aligns with the company's broader strategy to maintain stable operations despite recent sales challenges.