Roku Surpasses 90 Million Streaming Households

Roku has reached a significant milestone of over 90 million streaming households as of the first week of January 2025, marking an increase from 85.5 million in October. The company continues to dominate the U.S. streaming device market, with nearly half of all American broadband households now using Roku. CEO Anthony Wood emphasized Roku's focus on enhancing the user experience, stating that their extensive scale differentiates them from competitors. Although Roku previously announced it would cease regular reporting of streaming household numbers, it aims to reach 100 million accounts within the next 18 months. In comparison, rival platforms like Tubi and Samsung Plus have reported higher monthly active user counts, highlighting the competitive landscape in the streaming sector. Roku's growth occurs amidst a backdrop of media mergers and acquisitions, indicating a dynamic industry environment.