Apple iPhone 17 Sales Lose Momentum in US, Delivery Times Shorten

Apple's iPhone 17 series initially generated strong sales momentum, contributing to a nearly 10% rise in Apple's stock price over the past month. However, analysts from Jefferies Financial Group report that this early demand is beginning to cool, particularly in the U.S. market, as indicated by shortening delivery lead times across all four iPhone 17 models. The U.S. is noted as the weakest market among key regions tracked, possibly due to many consumers having upgraded earlier in the year amid tariff concerns. This softening demand has led Jefferies to maintain a hold rating on Apple stock with a moderate price target, reflecting limited upside. Apple faces pressure to innovate, with plans to introduce AI enhancements, including a revamped Siri, in its 2026 iPhone lineup to reignite consumer interest. Despite the recent stock gains and mixed analyst views, the consensus remains cautiously optimistic but highlights the need for fresh features to sustain sales growth.