Adidas faced backlash for featuring Palestinian-American model Bella Hadid in a campaign honoring the 1972 Munich Olympics, where 11 Israelis were killed by Palestinian terrorists. Criticism from Jewish leaders and institutions led Adidas to apologize and revise the campaign, acknowledging unintentional connections to tragic events. Hadid, known for past antisemitic comments, was selected for the campaign, sparking outrage within the Jewish community and calls for her removal. Adidas, founded by Nazi affiliates, faced scrutiny for its choice and apologized for any distress caused, vowing to continue efforts to promote diversity and equality in its initiatives.