John Lewis Christmas ad

John Lewis has released a teaser trailer for their highly anticipated Christmas advert titled 'Give Knowingly', which focuses on a striking pink jumper. Narrated by actress Samantha Morton, the ad tells the emotional journey of the garment, starting with a young girl wrapping it for a woman who initially does not appreciate the color. As the story unfolds, the woman eventually cherishes the jumper, despite moments of mishaps, such as spilling jam on it. The teaser conveys a heartwarming message about rediscovering meaningful gifts and connections. This marks the second teaser ahead of the full-length Christmas advert, expected to debut later this month. The ad is created in collaboration with Saatchi and Saatchi and features an acoustic version of Adele’s 'Make You Feel My Love'.