John Lewis Launches New Christmas Advert

John Lewis has launched its highly anticipated Christmas advert, titled 'The Gifting Hour', which follows a woman named Sally on a last-minute gift hunt for her sister. This year's ad, emphasizing emotional storytelling, marks the first appearance of a John Lewis store in its Christmas ads and features an original song, with proceeds going to support care-experienced individuals. Analysts note that the ad signals a return to the brand's emotional roots after last year's divisive Venus flytrap-themed spot. In contrast to other retailers' lighter holiday ads, John Lewis opted for a poignant narrative that reflects the complexities of sisterly relationships. Customer director Charlotte Lock emphasized the importance of capturing the mood of a challenging year, aiming to resonate emotionally with viewers. The ad continues to build on the tradition established since 2007, where storytelling and emotional engagement have become hallmarks of the John Lewis festive campaign.