Apple Amplifies AI Use in Custom Chip Design

Apple is expanding its use of generative artificial intelligence to boost the efficiency and speed of its custom silicon chip design process. Hardware chief Johny Srouji, speaking in Belgium, emphasized the role of AI-powered electronic design automation tools from Cadence and Synopsys, noting Apple's longstanding use of such technologies. Srouji's remarks mark a more explicit and ambitious move to integrate generative AI, as Apple faces scrutiny for lagging behind in consumer-facing AI features. The company continues to innovate following its 2020 transition from Intel to Apple Silicon and is reportedly developing new chips for smart glasses and AI servers, with launches targeted for 2026–2027. The announcement has been positively received by tech and financial sectors, with a noted impact on related markets like AI-focused cryptocurrencies. These efforts underscore Apple’s commitment to leading in hardware innovation through advanced AI integration.