The Weeknd Launches Historic Toronto Blue Jays World Series Collection

Global music icon and Toronto native The Weeknd has collaborated with Fanatics, the Toronto Blue Jays, and Major League Baseball to launch a limited-edition World Series apparel collection celebrating the Blue Jays' first championship appearance since 1993. The collection features The Weeknd’s iconic XO logo alongside Blue Jays and World Series insignia on hoodies, T-shirts, and caps in black and blue, available online and at the Blue Jays’ Rogers Centre store. Prices start at $60 for T-shirts and $150 for hoodies, which are made of 100% cotton and designed for comfort and durability. The collaboration coincides with the start of the 121st World Series, where the Blue Jays face the Los Angeles Dodgers, marking a historic moment for Toronto and its cultural ambassadors. The Weeknd also released a promotional video set to his song "Timeless," celebrating the team's journey and the city's pride. The collection and the team's championship run have been widely covered across Canadian and U.S. media, symbolizing a fusion of music, fashion, and sports for Toronto fans.