BLACKPINK Returns With 'JUMP,' New Distribution Deal

BLACKPINK has returned with their new single 'JUMP,' their first group release since 2022 after members focused on solo ventures. The track, co-written and produced by Diplo, TEDDY, and others, marks the group's entry into hardstyle and EDM while retaining their signature style. The music video, directed by Dave Meyers, features experimental visuals and quickly amassed millions of views globally. 'JUMP' launches alongside a new distribution partnership with The Orchard, ending BLACKPINK's previous deal with Interscope Records. The release coincides with the start of their DEADLINE World Tour, which began in South Korea and includes stops in cities like Los Angeles, New York, Paris, London, and Manila. Fans and critics have praised the group's bold musical direction and dynamic performances.