H-E-B Launches Monthly 'True Texas Tunes' Concert Series Benefiting Austin Musicians

H-E-B is launching a monthly live music series called True Texas Tunes at its newly renovated South Congress location in Austin, beginning May 17. The concert series, held every third Saturday from 11 a.m. to 1 p.m. at the in-store True Texas BBQ restaurant, features performances by local artists such as Marcia Ball’s Boogie Trinity, Floyd Domino, and Nick Connolly, with additional acts planned throughout the year. The series benefits Housing Opportunities for Musicians and Entertainers (HOME), a nonprofit dedicated to providing financial housing assistance and emergency relief grants to aging Austin-area musicians. HOME co-founder Marcia Ball and other leaders emphasized the importance of supporting these musicians who have shaped Austin's cultural and musical identity. H-E-B's senior director of public affairs highlighted the initiative as a celebration of Austin's live music heritage and a way to support the local music community. The partnership aims to combine live music, community engagement, and charitable support in the heart of Austin's vibrant music scene.