Scott O'Neill Named New CEO of LIV Golf

Scott O'Neill has been appointed as the new CEO of LIV Golf, succeeding Greg Norman, who played a pivotal role in establishing the league. O'Neill, previously CEO of Merlin Entertainments and the Philadelphia 76ers, aims to further innovate the sport and enhance the fan experience as LIV Golf enters its fourth season. Norman expressed pride in his accomplishments and confidence in O'Neill's leadership, noting that the tour has fundamentally changed the game of golf. LIV Golf chairman Yasir Al-Rumayyan praised O'Neill's vision and dedication, emphasizing the tour's growth and potential for future investment strategies. The transition comes amid ongoing discussions between LIV Golf's financial backers and the PGA Tour regarding potential investment deals. This leadership change marks a significant moment in the ongoing conflict between LIV Golf and traditional golf tours.