On Brand With Jimmy Fallon Premieres on NBC

On Brand with Jimmy Fallon is a new NBC reality-competition series created, hosted and executive produced by Jimmy Fallon, with marketing executive Bozoma Saint John serving as Chief Marketing Officer, premiering Tuesday, Sept. 30, 2025 at 10 p.m. ET. The series assembles 10 creative contestants who form the On Brand Agency to pitch and execute marketing campaigns and activations for clients including Dunkin’, Southwest, SONIC, Marshalls, Captain Morgan, Pillsbury, KitchenAid and Therabody, producing jingles, commercials, stunts and merchandise that may be brought to life nationally. Episodes air twice weekly — Tuesdays after The Voice and Fridays — and Peacock will stream episodes the next day; cord-cutters can stream the premiere via Fubo or DirecTV. Local contestant BT Hale of Cumberland County is among the competitors. The winner receives $100,000, a feature in Adweek, a VIP trip to the Cannes Lions Festival and the title “Innovator of the Year.”