Starbucks Implements New Code of Conduct

Starbucks is implementing a new code of conduct that requires customers to make a purchase in order to use the restroom or hang out in its cafes, reversing its previous open-door policy established after a 2018 incident where two Black men were arrested for not buying anything. The new rules, which will be posted in all company-owned stores across North America, also prohibit activities such as smoking, drug use, panhandling, and harassment. Starbucks spokesperson Jaci Anderson emphasized that the changes aim to create a better environment for paying customers, reflecting a shift towards prioritizing customer safety and comfort amidst ongoing issues with unruly behavior. The company's North America President, Sara Trilling, highlighted the need to reset expectations on the use of Starbucks spaces, as employees have raised concerns about the previous policy. This policy change comes under the leadership of new CEO Brian Niccol, who faces pressure to improve sales and customer traffic. In 2022, Starbucks closed 16 locations due to safety concerns, marking an urgent need for a revised approach to customer conduct in its stores.