Amplitude Collaborates with AWS to Enhance Global Customer Analytics

Amplitude Inc has entered into a strategic collaboration with Amazon Web Services (AWS) to jointly develop scalable AI-driven digital analytics solutions aimed at enhancing customer experiences across various industries, including retail, financial services, media, and gaming. The partnership leverages Amplitude's analytics platform, which provides deep visibility into user behavior through tools like Analytics, Session Replay, and Feature Experimentation, combined with AWS's global infrastructure and Gen AI capabilities to enable faster, data-driven decision-making and personalized product development. A key example of the collaboration's success is demonstrated by Rappi, a Latin American super app, which increased first-time orders by 10% and reduced customer acquisition costs by 30% through tailored app experiences powered by Amplitude's AWS-backed analytics. Executives from both companies emphasized that the alliance simplifies the adoption of AI-driven insights, accelerates product innovation, and enhances personalization throughout the customer journey. Market response to the partnership has been positive, with Amplitude's stock rising over 10% and analysts projecting significant upside potential based on the company's growing client base and innovative solutions. The collaboration aims to help organizations worldwide unlock the full value of their customer data and improve engagement from acquisition through retention.