Amazon Launches First Color Kindle for Kids with Waterproof Design

Amazon has expanded its Kindle Colorsoft lineup with two new models: a lower-priced 16GB Kindle Colorsoft and the first-ever Kindle Colorsoft Kids edition. The 16GB model, priced at $249.99, offers features like a high-contrast color display, adjustable warm light, and waterproof design but lacks wireless charging and an auto-adjusting front light sensor found in the 32GB Signature Edition. The Kindle Colorsoft Kids, priced at $269.99, bundles the 16GB device with kid-friendly covers, a year of Amazon Kids+ subscription, parental controls, and a two-year worry-free guarantee, focusing on providing a distraction-free reading experience for young readers. Both new models maintain the long battery life and vivid color support to enhance reading of graphic novels and comics, which Amazon highlights as increasing kids' reading time significantly. Amazon continues to sell the Signature Edition alongside these new options, targeting different consumer needs with a range of storage capacities and features. These additions reflect Amazon's strategy to cater to diverse audiences, including families, while reinforcing its position in the competitive e-reader market.