In China, middle-aged wives are enrolling in 'sex appeal training camps' to learn seduction techniques aimed at preventing their husbands from straying. Organized by the Sex Appeal Academy, these two-day courses, held in Hangzhou, charge participants 2,999 yuan (approximately USD 420) and promise to reignite passion in their marriages. The camps have sparked significant controversy, with critics labeling them as exploitative and preying on vulnerable women. Activities include lectures on love, orgasm techniques, and interactive exercises such as kissing tutorials and sensual dancing. Despite the backlash, participants report increased confidence and a sense of empowerment, challenging traditional views on sexuality in China. The event's slogan, 'Sex appeal is a woman taking control of her life,' represents a stark cultural shift within the context of Chinese society.