During the screening of his new LEGO-animated documentary 'Piece By Piece' at the Toronto International Film Festival, Pharrell Williams faced an unexpected interruption from a PETA protester who accused him of supporting animal cruelty in fashion. The protester held a sign reading, "Pharrell: Stop supporting killing animals for fashion," prompting Pharrell to respond graciously by acknowledging her claims and asking the audience to applaud her. He stated, "You’re right. God bless you," emphasizing the importance of having influence to enact change, rather than disruptive protests. After the protester was escorted out, he explained that real change requires power and influence, and that conversations about animal rights are ongoing behind the scenes. PETA criticized his past comments and urged him to take immediate action against animal exploitation in fashion. This incident highlights the ongoing tension between fashion industry practices and animal rights activism.