Felicity Expands Game-Tech Operations With Singapore Headquarters

Felicity, a US-based AI-enabled game-tech company, has expanded its global footprint by establishing Felicity Labs Pte. Ltd. in Singapore, which will serve as its new Southeast Asia headquarters. The company aims to double its scale in the region by March 2026 through acquisitions, expanded studio partnerships, and targeted growth initiatives, focusing on high-growth markets such as Vietnam and Thailand. Felicity plans to increase its regional user base to over 2 million and invest $1 million over the next 12 to 18 months to build leadership, expand talent, and deepen market penetration across the Asia Pacific. With existing presences in India and Türkiye, this move supports Felicity's broader goal of doubling global growth by leveraging one of the world’s fastest-growing game development ecosystems. Felicity has raised a total of $3.7 million in funding, including a $3 million seed round led by prominent investors, positioning it for significant expansion in the APAC gaming market valued at $70 billion. Founder and CEO Anurag Choudhary emphasized the strategic importance of APAC, home to 1.5 billion gamers, as a pivotal opportunity to build the future of gaming in the region.