Dubai Chocolate Craze Spreads Across U.S.

The popularity of Dubai-style chocolate bars has skyrocketed, particularly in the U.S. and UK, driven by social media trends and consumer demand. In the U.S., local businesses like The Golden Nuts in Minnesota are attracting long lines for their versions of the viral chocolate, which features a blend of pistachio and kataifi dough. Meanwhile, major brands like Lindt and Lidl are capitalizing on the trend in the UK, with Lindt re-releasing its popular chocolate bar and Lidl's offering selling out rapidly on social media platforms. The chocolate market is expected to grow significantly, with consumer interest leading to fierce competition among retailers. Prices for these sought-after treats vary widely, prompting some local bakers to create more affordable alternatives. As the trend continues, both small businesses and large brands are eager to meet the rising consumer appetite for this unique confectionery delight.