SEGG Media Secures £40M Investment in Veloce with Majority Stake Option

SEGG Media Corporation has made a strategic investment in Veloce Media Group, valuing the company at £40 million, as part of a plan to expand its presence in esports, motorsport, and immersive digital content. The investment, structured in two tranches with an option for SEGG to acquire a majority stake of 51%, will support Veloce's growth initiatives including its recent acquisition of Quadrant, a motorsport content and lifestyle brand co-founded by Formula 1 driver Lando Norris. Veloce operates one of the largest racing and gaming media networks worldwide, attracting over 750 million monthly digital views and generating £12.8 million in revenue for the latest fiscal year. The partnership will be managed by Sports.com, a division of SEGG Media, and underscores SEGG's broader buy-and-build strategy to position itself as a leader in immersive sports and next-generation media. Veloce's CEO Daniel Bailey highlighted that the investment will help scale their commercial platform and drive long-term growth by engaging digitally native sports fans through innovative content and competitive esports operations. This move aligns with SEGG's recent transformation and ambitions to expand globally through strategic acquisitions in high-growth sports sectors.