Aurora Mobile Board Approves Crypto Treasury Strategy

Aurora Mobile, a Nasdaq-listed Chinese marketing technology company, has announced a board-approved treasury strategy to invest up to 20% of its cash and cash equivalents in cryptocurrencies such as Bitcoin, Ethereum, Solana, and SUI. The initiative seeks to preserve and enhance asset value, diversify Aurora's portfolio with low-correlation digital assets, and support the company's expansion and partnerships. CEO Weidong Luo assured that these crypto investments will not impact Aurora Mobile's operational funding or growth initiatives. This move aligns the company with technological advancements in global finance and reflects a broader trend of institutional interest in blockchain-based diversification. The company’s announcement led to a notable increase in its share price, signaling investor approval. Aurora Mobile’s approach underscores increasing corporate recognition of emerging digital assets despite ongoing regulatory restrictions in China.