Amazon Launches Expanded Four-Day Prime Day Across 22 Markets

Amazon is extending its Prime Day event to four days, running from July 8 to 11 in some markets and up to July 14 in others, marking the longest duration yet with exclusive deals across diverse categories including electronics, fashion, and home goods. The company is emphasizing faster delivery times, especially in India, where investments in logistics infrastructure aim to enable same-day or next-day deliveries, targeting increased subscriptions from tier 2 and 3 cities. New features like "Today’s Big Deals," offering daily themed and rapidly rotating discounts, and AI-powered shopping tools such as the assistant Rufus, are introduced to enhance the personalized shopping experience for Prime members globally. Amazon is also celebrating milestones with events like the Prime Day Festival in Italy, combining entertainment and exclusive offers. Meanwhile, affiliates preparing for the event should note that commission rates remain consistent with current levels, informing their promotional strategies. Overall, Amazon aims to deliver a more engaging, speedy, and expansive shopping experience across its multiple markets during this year's Prime Day.