UAE, Greece Expand Wellness Tourism With Cultural, Sporting Events

Wellness tourism is rapidly evolving from a niche market to a dominant sector in global travel, with a projected value of $1.35 trillion by 2028. The UAE exemplifies this trend by integrating wellness, movement, and meaningful experiences into its tourism offerings, including full-immersion wellness retreats like Zulal Wellness Resort that blend traditional Arabic and Islamic medicine with modern therapies. Similarly, Greece is promoting cultural and wellness tourism through summer festivals that celebrate culinary traditions, ancient wellness philosophies, and outdoor activities, positioning itself as a year-round experiential destination. Goa’s luxury retreats, such as Cabo Serai, emphasize sustainability and wellness, providing travelers with immersive nature experiences and holistic rejuvenation. The wellness industry now drives travel decisions, offering diverse options from fitness-enhancing stays and spiritual meditation retreats to longevity clinics and biohacking treatments, reflecting a broader shift toward travel that heals both body and mind. This transformation highlights how wellness is no longer just an add-on but a central motive for travel, catering to a wide range of physical and mental health needs.