Meghan Markle Describes Incredibly Lonely Experience Launching As Ever Brand

Meghan Markle has openly discussed the loneliness and challenges she has faced as a solo entrepreneur while launching her lifestyle brand, As Ever. Initially planning to manage the brand independently, she made a significant shift by partnering with Netflix’s consumer products department, which she believes has enhanced the experience despite it being quite different from working alone. The Duchess emphasized the dual nature of entrepreneurship as both liberating and isolating, and shared her commitment to uplifting other female entrepreneurs through mentorship and investment. Her brand, initially named American Riviera Orchard, was rebranded as As Ever following trademark issues, a process she compared to the personal naming of a baby. Alongside launching her brand, Meghan has also released her podcast, "Confessions of a Female Founder," and her Netflix series "With Love, Meghan," integrating her ventures to build a multifaceted identity beyond her royal background. She also addressed the complex feelings many women face regarding success and money, highlighting societal guilt and scarcity mindsets.