California Implements AI Protections for Actors

California Governor Gavin Newsom has enacted significant legislation aimed at regulating the use of artificial intelligence (AI) in the entertainment industry. The newly signed bills, AB 2602 and AB 1836, require explicit consent from actors and their estates before creating or using digital replicas, addressing concerns raised during last year's SAG-AFTRA strike over AI's potential to replace performers. The laws also mandate that contracts clearly outline the use of AI-generated likenesses, ensuring that performers have legal representation when entering such agreements. The legislation reflects the state's efforts to balance innovation in the rapidly evolving digital landscape while protecting workers' rights. Additionally, the laws prevent the unauthorized use of deceased performers' likenesses, requiring consent from their estates. These measures are part of a broader trend across the United States to establish guidelines for the ethical use of AI technology.