Electronic Arts Launches EA Sports App in Spain

Electronic Arts (EA) is launching the EA Sports App, a socially-driven mobile application designed to connect sports fans, which will soft-launch in Spain this fall for iOS and Android users. The app focuses on global football in collaboration with LaLiga, offering features like a discovery feed for the latest sports news, interactive challenges during live games, and community arenas for fan engagement. EA CEO Andrew Wilson emphasized this initiative as part of the company's strategy to 'double down' on sports, with plans to incorporate additional sports franchises in the future. The app aims to enhance the fan experience by blending real and virtual sports content and gamifying interactions. EA's broader business strategy includes expanding its global audience significantly while leveraging innovative technology and community engagement. This move reflects EA’s commitment to growth and transformation in the entertainment landscape.