Subway Unveils Fresh Forward 2.0 Design

Subway has announced the rollout of its new restaurant design, Fresh Forward 2.0, set to launch globally in 2025. This redesign aims to enhance customer convenience and improve franchisee profitability, building on the success of the previous Fresh Forward model introduced in 2017, which has seen over 20,000 restaurants remodeled. The updated design features vibrant décor, including bold wall graphics and localized signage, along with technological upgrades like self-service kiosks and order-ready screens. Initial testing of the new design has yielded overwhelmingly positive feedback from guests, franchisees, and staff, indicating a higher likelihood of customers dining in again. The first implementations of Fresh Forward 2.0 will occur in key markets such as the U.S., U.K., Germany, France, Saudi Arabia, Panama, and Australia. Subway's global chief development officer, Mike Kehoe, emphasized that this evolution is crucial for future-proofing the brand while enhancing the overall dining experience.