Markus Neubrand Named Puma CFO Effective October 1

Puma has appointed Markus Neubrand as its new Chief Financial Officer (CFO) and a member of the Management Board, effective October 1, 2024, succeeding Hubert Hinterseher, who will leave the company after a transition period ending December 31, 2024. Neubrand, who has previously served as CFO for Guess Inc., MCM Worldwide, and held roles at Hugo Boss, is expected to bring significant operational and financial expertise to Puma. CEO Arne Freundt expressed confidence in Neubrand's ability to contribute to the company's sustainable growth and brand elevation. Following the announcement, Puma's shares rose by 4%. Hinterseher, who has been with Puma since June 2021, will assist in ensuring a smooth transition. Neubrand's appointment is part of a broader effort by Puma to strengthen its leadership amid challenging market conditions.