The European Consumer Organisation (BEUC) has lodged a complaint with the European Commission and the European Network of Consumer Authorities against seven major video game companies, including Epic Games, Electronic Arts, and Roblox. The complaint accuses these companies of using deceptive tactics to mislead consumers, particularly children, into overspending on in-game purchases, often through the use of in-game currencies. BEUC calls for a ban or stricter regulations on these currencies, especially for under-18 players. They argue that these practices distort players' awareness of real spending and exploit children's vulnerabilities. The video game industry, represented by Video Games Europe, defends its practices, stating that games can be played without spending money and adhere to consumer laws.