Thailand Targets 2 Million Chinese Tourists

Thailand is targeting at least 2 million Chinese tourists over the next four months and forecasts 200,000–300,000 arrivals during Golden Week (about 25,000–30,000 per day). Officials are reducing friction—streamlining immigration and increasing airlift—and running promotions such as Trusted Thailand and Nihao Month while private partners like Trip.com offer up to 50% off hotels, flights and activities to drive bookings. The push follows a nine-month slowdown, with 23.45 million tourists and THB 1.082 trillion in revenue from January–September, and is part of a broader goal to reach 40 million international visitors in 2025. TAT estimates the Golden Week promotions could generate roughly THB 10 billion if forecasts hold. Regional competitors are also vying for Chinese outbound travelers, with South Korea’s Jeollanam-do launching influencer-led vlogs after Beijing’s visa-free policy for group visits.