Korean Beauty 'Glass Skin' Trend Drives Global Skincare Shift

The beauty industry continues to evolve with trends emphasizing natural, radiant skin and ethical, health-focused products. The glass skin trend, originating from South Korea, remains popular for its ultra-dewy, luminous look achieved through deep hydration and skin care layering with products like collagen-infused masks and vitamin C toning pads. Meanwhile, the emerging 'butter skin' trend, gaining traction on TikTok and red carpets, offers a softer, satin-like finish that is hydrated but not overly shiny, highlighting a shift towards more natural radiance. Luxury aesthetic treatments are also adapting this ethos, with experts like Dr. Ellie Sateei promoting regenerative approaches such as injectable skin boosters and microneedling to enhance skin health and long-term glow. Additionally, consumer demand for clean and ethical beauty products is rising, exemplified by innovations like Annabelle Cosmetics' vegan and cruelty-free Brow Fixing Gel, which combines styling with nourishing ingredients for healthier brows. Overall, the focus is moving towards beauty solutions that honor natural features, prioritize skin health, and align with ethical consumer values.