AI Reshapes Search, Marketplaces; Google Leads

Many dramatic claims about AI's industry impacts are overstated, but AI is nonetheless reshaping search, creative industries, online marketplaces, and investor sentiment. Large-scale data show Google remains dominant in AI-assisted search, and Google VP of Search Robby Stein said AI recommendation behavior can mirror human research, so mentions and digital PR can help sites be recommended. Common SEO myths—such as that ChatGPT killed SEO or that an LLMs.txt file is essential—are misleading; traditional content best practices and PR still matter for AI-era ranking. In creative fields like music, AI lowers production barriers and blurs authorship, prompting artists to adapt. In online marketplaces, AI personalizes recommendations and gives sellers analytics and chatbot support that can boost sales while sometimes causing overpurchase and confusing customer interactions, and recent earnings and market moves suggest Google and Amazon are benefiting from cloud and large-model deployments.