Chappell Roan Releases 'The Subway' Video, Sparks NYC-Wide Promotional Campaign

Chappell Roan has generated significant buzz with the release and promotion of her new single "The Subway." Her immersive marketing campaign in New York City featured striking visuals including a flowing auburn wig seen on a fire escape and subway, captivating fans and prompting widespread attention. The music video, directed by Amber Grace Johnson, portrays Roan dragging a long train of hair through the city as a metaphor for being haunted by an ex, culminating in a cathartic transformation symbolized by a red bob haircut. The song, first performed live at the 2024 Governors Ball, has been praised for its emotional depth and musical complexity, with Roan expressing pride in the year-long creative journey. MTV and fans alike have celebrated the vibrant, theatrical aesthetic of the video and its subway-themed visuals, highlighting its appeal across diverse audiences including LGBTQ+ communities. Roan is now preparing for her sophomore album and will perform pop-up shows in Los Angeles, Kansas City, and New York City.