Amazon is enhancing its Prime membership benefits by offering exclusive discounts on over 3,000 grocery items at Amazon Fresh, both in-store and online. In addition, Amazon has launched a new private-label grocery brand, Amazon Saver, aiming to provide affordable grocery essentials priced mostly under $5. Prime members will enjoy savings of up to 50% on select grocery favorites and an ongoing 10% discount on Amazon Saver items. The new brand features over 100 items ranging from pantry staples to perishable foods. Claire Peters, Amazon Fresh's VP, emphasized the company's commitment to making grocery shopping easier and more affordable. These initiatives reflect Amazon's ongoing commitment to providing value for Prime members and enhancing the grocery shopping experience.