Miley Cyrus First Maison Margiela Face Nude Body Paint Campaign

Miley Cyrus has made fashion history as the first celebrity face of French luxury fashion house Maison Margiela in four decades, starring in their Autumn/Winter 2025 Avant-Première campaign photographed by Paolo Roversi. She appears mostly nude, adorned only with white body paint inspired by Margiela's iconic bianchetto technique, along with signature cleft-toe Tabi boots and accessories, embodying the brand's theme of reducing surfaces to a blank canvas and symbolizing the 'trace of time.' Cyrus described standing naked for the campaign as a powerful and major moment, emphasizing the unity between her and Margiela's artistic vision. The campaign reignited discussion around Margiela’s traditional avoidance of celebrity ambassadors, with some criticizing the brand for straying from founder Martin Margiela’s original philosophy. The images also evoke memories of Cyrus's controversial 2008 Vanity Fair shoot at age 15, which sparked media uproar but was later defended by photographer Annie Leibovitz. Alongside the nude portraits, Cyrus showcased other striking looks including a sheer feathered dress, a leather moto jacket, and a trench coat, further highlighting her edgy glamour and artistic expression in the campaign.