FDA Reverses Ban, Authorizes Juul Vapes for Adults

The U.S. Food and Drug Administration has authorized Juul Labs to market its e-cigarettes and refillable cartridges in tobacco and menthol flavors, reversing a 2022 ban that was imposed over concerns about youth vaping. The FDA determined, after a scientific review, that the potential benefits to adult smokers—such as reducing or quitting traditional cigarettes—outweigh the risks to young people. Juul's fruit and candy flavors remain discontinued. The decision represents a major victory for Juul, which faced near-bankruptcy and lawsuits alleging it fueled a teen vaping epidemic. Critics from public health and anti-tobacco groups warn the move could worsen youth vaping, while Juul argues it will help replace illicit disposable vapes. The FDA clarified that the authorization does not mean the products are safe or FDA-approved, but they can now be legally marketed to adults 21 and older.