Travis Kelce Jersey Sales Surge 200% After Taylor Swift Engagement

Travis Kelce's engagement to pop star Taylor Swift has triggered a significant surge in his jersey sales, with Fanatics reporting an approximate 200% increase, marking his best sales day since Super Bowl LIX. The announcement also generated massive social media activity, with Kelce gaining 770,000 new followers and Swift adding 1.2 million, and their joint Instagram post receiving 33 million likes and over a million reposts, the most ever on the platform. Swift's music saw a 400% spike in streams, particularly her song "So High School" featured in their engagement announcement. Brands have quickly capitalized on the couple's popularity, offering promotions themed around Swift's lucky number 13, and even political groups joining the trend. Kelce, a 36-year-old NFL star preparing for his 13th season with the Kansas City Chiefs, is aiming to rebound after a down 2024 season and a Super Bowl 59 loss. The engagement has amplified Kelce's prominence both on and off the field, fueling excitement for the Chiefs' upcoming season opener.