Disney Plans Dynamic Pricing for U.S. Theme Parks

Walt Disney World and Disneyland are rumored to be transitioning to a dynamic pricing model for theme park tickets, similar to the system recently implemented at Disneyland Paris. This new model would allow ticket prices to fluctuate based on demand, potentially changing even on the same day based on crowd levels and other factors. Currently, ticket prices are set in advance according to anticipated attendance, but this change could lead to guests needing to book earlier to secure lower rates or risk facing higher costs as their visit dates approach. While some visitors may benefit from lower prices on less crowded days, this system could also create unpredictability in budgeting for trips. Critics argue that this move reflects a trend of increasing costs at Disney parks, making visits less affordable for average families. The shift follows a series of price hikes across various aspects of the Disney experience, sparking frustration among loyal fans.