A 12-year-old boy was fatally shot on a beach in Cancun by gunmen on jet skis who were targeting a rival drug dealer. The incident occurred on Kukulcán Boulevard in the municipality of Benito Juárez, with the boy being struck by stray bullets and later dying at a hospital. Authorities have not yet made any arrests, and the attackers are believed to have fled the scene on jet skis. The Quintana Roo Attorney General’s Office is actively investigating the crime, with the help of new surveillance technology. Mexican President Andrés Manuel López Obrador has issued a public appeal to drug cartels to cease their violent confrontations. This tragic event is part of a broader trend of drug-related violence impacting the tourist regions of Mexico’s Caribbean coast.