DOJ Delivers Closing Arguments in Google Antitrust Case

The U.S. Department of Justice (DOJ) is nearing a verdict in its antitrust case against Google, accusing the tech giant of monopolizing the online advertising market through its ad technology. The trial has revealed Google's significant control over key ad services, such as publisher ad servers and ad exchanges, which prosecutors argue stifles competition and inflates prices. Witnesses, including representatives from News Corp, highlighted the severe revenue implications for publishers reliant on Google's services. If found guilty, Google may be compelled to divest its substantial ad assets, potentially reshaping the digital advertising landscape and encouraging regulatory actions worldwide. Google's defense counters that its market dominance arises from superior products and innovation, challenging the DOJ's narrative of outdated monopolistic practices. The ruling from U.S. District Judge Leonie Brinkema, expected by the end of the year, could set significant precedents for tech regulation.