France's Video Market Grows 3% to €8.6B in 2024

France's video entertainment market saw a 3% growth in 2024, reaching €8.6 billion, according to Futuresource Consulting. The surge in subscription video on demand (SVoD) services, which grew by 11% to €3.1 billion, is driving this growth, with SVoD now accounting for 36% of total video spending. Major players like Netflix, Amazon, and Disney are adapting their strategies to retain market share, although Disney has ended its partnership with Canal+ in favor of a new content production strategy. Despite SVoD's rise, pay-TV remains significant, making up 45% of consumer spend, though this is expected to decline to 37% by 2029 as digital alternatives gain traction. The report emphasizes the importance of strategic partnerships and content bundling for pay-TV operators in a fragmented market. Overall, the outlook for consumer spending in the French video market remains positive, despite potential challenges in subscriber growth.