Zoho has launched Vikra, a seller app on the Open Network for Digital Commerce (ONDC), and Zoho IoT, a low-code platform for custom IoT solutions, during its annual conference, Zoholics India. The company reported a significant 31% increase in its customer base in India for 2023, with the country becoming its second-largest market. CEO Sridhar Vembu emphasized the focus on continuous R&D and AI integration to enhance customer experience and product offerings. Vikra aims to simplify e-commerce for small and medium enterprises (SMEs), which currently represent only 7% of India's retail market, by reducing technological barriers and fees. The app facilitates easy onboarding, product catalog creation, and selling across various platforms, potentially empowering businesses in the growing e-commerce landscape. The introduction of Vikra reflects Zoho's commitment to providing scalable technology solutions tailored to the needs of Indian enterprises.