Chili's Partners with Lifetime for National Margarita Day Special

Chili's Grill & Bar is gearing up for National Margarita Day on February 22 with a campaign featuring a partnership with Lifetime for a special titled 'I’ll be Home for National Margarita Day,' airing on February 19. The 15-minute film stars Maria Menounos and Taye Diggs as former lovers who reunite at a local Chili's during the holiday, facing challenges to preserve their town's margarita traditions. Chili's has reported significant growth, with a 26.45% increase in revenue recently, and is capitalizing on this momentum through targeted marketing campaigns aimed at both NASCAR fans and rom-com enthusiasts. The restaurant chain is known for serving over 25 million margaritas annually, emphasizing its position as a leading margarita destination. The collaboration with Lifetime aims to create a feel-good narrative around the holiday while promoting Chili's signature margaritas. Chili's Chief Marketing Officer George Felix highlighted the importance of National Margarita Day, expressing enthusiasm for giving it the television spotlight it deserves.