Niu Technologies Reports 33.5% Q2 Revenue Growth, Profitability Driven by China Sales

Niu Technologies reported a strong financial turnaround in Q2 2025, with revenues increasing 33.5% year-over-year to RMB 1,255.7 million and net income improving to RMB 5.9 million from a loss in the previous year. This growth was primarily driven by a 36.7% increase in e-scooter sales, especially in China where sales rose 53.6%, supported by the expansion of the domestic retail network to over 4,300 franchised stores and strong performance during China’s e-commerce peak season. The company’s gross margin improved to 20.1% due to cost-reduction efforts and a favorable product mix, despite a 38.1% rise in operating expenses largely linked to increased advertising. International sales declined due to geopolitical and economic uncertainties, with international e-scooter sales dropping by 35.5%. CEO Dr. Yan Li highlighted the success of new intelligent models and the company’s strategic focus on the premium domestic market, positioning Niu as a key player in China’s booming smart urban mobility sector. The company maintains a robust liquidity position, enabling it to navigate challenges and invest in growth opportunities.