The Confederation of All India Traders (CAIT) projects that Rakhi festival sales will exceed ₹12,000 crore this year, fueled by increased consumer enthusiasm and a preference for indigenous Rakhis over Chinese imports. This year's projected sales mark a significant rise from last year's ₹10,000 crore, reflecting a broader trend of supporting local artisans and businesses. CAIT's National General Secretary, Praveen Khandelwal, noted that the demand for unique Rakhis crafted from local materials is on the rise, with popular varieties including Khadi, Sanganeri Art, and Seed Rakhis. The festive season is expected to see total sales potentially surpass ₹4 lakh crore, as the extended period from August 19 to November 15 encourages consumer spending. The growing focus on indigenous products indicates a shift in consumer behavior towards national pride and local craftsmanship. The festive atmosphere has resulted in a bustling market, highlighting the economic importance of Rakhi celebrations in India.