Moncler Launches Genius Project in Shanghai

Moncler showcased its latest 'City of Genius' event in Shanghai, featuring collaborations with high-profile artists such as A$AP Rocky, Edward Enninful, and Willow Smith, amidst a challenging luxury market. The event attracted over 8,000 guests and highlighted Moncler’s innovative approach to blending fashion, art, and technology, including an immersive installation by Xu Bing and a futuristic weather refuge by Rick Owens. Despite a global downturn in the luxury sector, Moncler reported an 11% increase in sales during the first half of 2024, with Asia contributing nearly half of its revenue. CEO Remo Ruffini emphasized the importance of China as a growing market for luxury goods. The event coincided with Shanghai Fashion Week and aimed to celebrate the local culture while fostering creativity in the fashion industry. Moncler's collaboration with Mercedes-Benz and NIGO also featured a restored G-Class vehicle as part of the showcase, further bridging the gap between automotive and fashion innovation.