Bad Bunny Fronts Calvin Klein's U.S. Revival Campaign

Bad Bunny, the globally renowned Puerto Rican artist, has become the face of Calvin Klein's new spring campaign, showcasing the brand's updated Icon Cotton Stretch collection. The campaign, shot by Mario Sorrenti in Puerto Rico, features Bad Bunny flaunting his sculpted physique and signature tattoos in both photos and a sultry video set to his hit song 'EoO'. Fans have been excitedly reacting on social media, with many expressing admiration for the artist's appearance and the campaign's aesthetic. This collaboration comes amidst a successful year for Bad Bunny, highlighted by a new album, a sold-out residency, and significant performances. Calvin Klein's strategic move aims to regain relevance in the U.S., as the brand struggles with declining sales in North America despite international growth. Bad Bunny's involvement is seen as a pivotal step in connecting with North American consumers and reviving the brand's appeal.