Apple Advances Foldable iPhone Prototype, Aims 2026 Launch

Apple is gearing up for significant innovation across its product lines, including a potential renewal of the Apple TV, which has seen few updates in recent years but remains an integral part of Apple's ecosystem. The company has entered the early prototype phase for a foldable iPhone, targeting a launch in the second half of 2026, with ambitions to minimize the visible crease common in current folding phones, aiming to make a game-changing impact. Meanwhile, Apple is shifting its iPhone strategy toward ultra-premium models, introducing the iPhone 17 Air this fall and planning a fall 2026 lineup exclusively featuring premium devices, including the new iPhone 18 Fold and no base model, signaling a focus on high-end consumers. Looking further ahead, Apple is expected to enhance iPhone displays significantly, with narrower Dynamic Islands starting with the iPhone 18 Pro and full under-display Face ID components potentially arriving by 2028, moving toward a seamless screen experience by 2030. Despite these advancements, Apple faces challenges in AI development, with Siri updates delayed and cautious investment compared to competitors, highlighting a tension between innovation and shareholder returns. Collectively, these developments illustrate Apple's commitment to redefining its hardware and user experience while navigating the evolving tech landscape.